In Monday Memo


“Win-win” – cliché or mutually beneficial?

It’s funny how many of us resist the notion of win-win; in fact, we resist most things that come up on a regular basis to the extent that they start sounding like a fad or become clichéd, irrespective of their actual merits. This seems to be especially so with something like win-win – I guess it doesn’t sound, well, tough enough for us. It sounds like that soft stuff – but that’s probably a topic for another day.

The thing we tend to forget with win-win is that it’s an imperative, a strategic imperative if you like, whenever we have an ongoing relationship with the other person – and most times we do. Most of the time, our approach is win-lose or lose-win even if this is no longer a conscious thing.

The trouble is twofold: most of the time we are dealing with people with whom we have an ongoing relationship, and win-lose and lose-win inevitably turns into lose-lose at some stage and, accordingly impacts negatively on that relationship! So, it becomes (as I said) a strategic imperative to operate on a win-win level with most people of all levels at work, with clients and with family and friends.

Why? Because win-win with these people is mutually far more beneficial than lose-lose – and why would we want the latter rather than the former?

Monday Morning Perspective: “You don’t have to blow out the other person’s light to let your own shine.”
– Bernard M. Baruch

Kind regards

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